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20 Oct 2014

Trick or treat?

Halloween was once known as Samhain, the Celtic festival of the dead. Today there's still a vague sense of the spooky, but really, the focus has...

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13 Oct 2014

Content vs Culture

On 23rd October, fireworks will mark the festival of Diwali – when Hindus and Sikhs celebrate the triumph of good over evil and light over darkness. Across the five days of this religious festival, the predominant emotion is happiness as budgets are blown on family gatherings, Diwali gifts, lanterns and of course, fireworks. With celebrations across India and the world, this is an important religious date, which global marketers should not ignore....

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